Official Barbie Merchandise - T-Shirts, Hoodies, Clothing & Gifts

She’s Barbie… he’s just Ken! More than just a classic doll, Barbie is a cultural icon that we absolutely had to pay tribute to with our stylish collection of Barbie T-Shirts and Barbie clothes! Ruth Handler was inspired to create Barbie after noticing her daughter Barbara often giving her dolls adult roles during play, completely different to the baby and toddler dolls that were really capturing kids' hearts at the time - and in the process, a new icon was born!

A cult icon since 1959, Barbie has had countless transformations and fashion moments through the decades and moved with the times (like her eyes facing forward instead of sideways as a result of the feminist movement!). With an incredible career history, from astronaut to doctor to pilot, the philosophy of Barbie has always been that through this doll, children can be whoever they want to be.

A true trip down memory lane, we're paying homage to the world's favourite doll, show your love for this total icon with our official Barbie clothing and accessories for adults, featuring classic designs from the '80s and '90s, as well as Barbie backpacks from LA brand Loungefly - featuring new designs inspired by the new Barbie movie starring Margot Robbie and Ryan Gosling!

Our Barbie merchandise is the perfect way to show and share your Barbie love loud and proud and bring back some fuzzy feelings of nostalgia.