The official home of cool t-shirts, retro gifts & more....

Kawaii Clothing | Gifts | Homewares & Accessories

Express your love for all things Kawaii and Harajuku style with our range of Kawaii clothing, mugs, bags and homewares, all inspired by iconic characters from Japanese and Korean culture. From Hello Kitty to Pusheen, Studio Ghibli to Pokemon, these super cute finds are the perfect way to add a touch of Kawaii cool to your daily life. Taking the world by storm, Kawaii fashion stands for all things lovely, cute, loveable or adorable and is packed with Anime influence and style. Let your personality shine through with our huge collection of Kawaii designs and accessories with heaps of exclusives you won't find anywhere else.

kawaii
Showing items 1 - 40 of 64
32.74
Pokemon First Gen Sprites White T-Shirt
Pokemon First Gen Sprites White T-Shirt
: 24.99 $32.74
As Seen On
72.04
Care Bears Cloud Scene Blue Smock Dress
Care Bears Cloud Scene Blue Smock Dress
$72.04$28.82
60% Off
39.29
Women's Pokemon Snorlax Pyjamas with Scrunchie
Women's Pokemon Snorlax Pyjamas with Scrunchie
: 29.99 $39.29
Best Seller
17.02
Care Bears Cheer Bear Sherpa Slippers
Care Bears Cheer Bear Sherpa Slippers : 12.99 $17.02
  
104.79
Loungefly Strawberry Shortcake Custard & Strawberry Embroidered Mini Backpack
Loungefly Strawberry Shortcake Custard & Strawberry Embroidered Mini Backpack : 79.99 $104.79
New In
32.74
Women's Strawberry Shortcake Feeling Berry Good Natural Fitted T-Shirt
Women's Strawberry Shortcake Feeling Berry Good Natural Fitted T-Shirt : 24.99 $32.74
New In
72.04
Sanrio Hello Kitty Classic All Over Print Black Smock Dress
Sanrio Hello Kitty Classic All Over Print Black Smock Dress
$72.04$43.22
40% Off
26.19
Pokemon All Over Print Lounge Pants
Pokemon All Over Print Lounge Pants
: 19.99 $26.19
As Seen On
104.79
Loungefly Sanrio x Strawberry Shortcake Figural Crossbody Bag
Loungefly Sanrio x Strawberry Shortcake Figural Crossbody Bag
$104.79$62.87
40% Off
19.64
Loungefly KPop Demon Hunters Mystery Mini Backpack Keychain Charm
Loungefly KPop Demon Hunters Mystery Mini Backpack Keychain Charm
: 14.99 $19.64
  
111.34
Loungefly KPop Demon Hunters Huntrix Mini Backpack
Loungefly KPop Demon Hunters Huntrix Mini Backpack : 84.99 $111.34
  
65.49
Sanrio Kuromi Puff Print Pom Pom Collar Black Sweater
Sanrio Kuromi Puff Print Pom Pom Collar Black Sweater$65.49$26.20
60% Off
17.02
Sanrio Kuromi XL Tote Shopper Bag
Sanrio Kuromi XL Tote Shopper Bag : 12.99 $17.02
  
85.14
My Little Pony Retro Oversized Cardigan
My Little Pony Retro Oversized Cardigan
$85.14$59.59
30% Off
26.19
Sanrio Hello Kitty Set Of 3 Socks
Sanrio Hello Kitty Set Of 3 Socks
$26.19$18.33
30% Off
104.79
Care Bears All Over Print Light Blue Denim Jeans
Care Bears All Over Print Light Blue Denim Jeans
$104.79$36.67
65% Off
98.24
Loungefly Pokemon Faux Denim Mini Backpack
Loungefly Pokemon Faux Denim Mini Backpack$98.24$58.94
40% Off
104.79
Loungefly Pokemon Eevee Mini Backpack
Loungefly Pokemon Eevee Mini Backpack$104.79$62.87
40% Off
85.14
Loungefly Pokemon Magikarp Scene Mini Backpack
Loungefly Pokemon Magikarp Scene Mini Backpack
$85.14$59.59
30% Off
104.79
Loungefly Sanrio Kuromi 20th Anniversary Cameo Mini Backpack
Loungefly Sanrio Kuromi 20th Anniversary Cameo Mini Backpack
$104.79$73.35
30% Off
78.59
Loungefly Pochacco Convertible Mini Backpack
Loungefly Pochacco Convertible Mini Backpack$78.59$47.15
40% Off
14.40
Women's 2pk My Little Pony Socks
Women's 2pk My Little Pony Socks
: 10.99 $14.40
  
31.43
Care Bears Welcome To Care-a-Lot Door Mat
Care Bears Welcome To Care-a-Lot Door Mat
: 23.99 $31.43
Exclusive
17.02
Sanrio Hello Kitty & Friends XL Tote Shopper Bag
Sanrio Hello Kitty & Friends XL Tote Shopper Bag : 12.99 $17.02
  
13.09
Sanrio Kuromi Embossed Mug
Sanrio Kuromi Embossed Mug$13.09$9.16
30% Off
19.64
Loungefly Hello Kitty 50th Anniversary Mystery Mini Backpack Keychain Charm
Loungefly Hello Kitty 50th Anniversary Mystery Mini Backpack Keychain Charm
: 14.99 $19.64
  
6.54
Loungefly Sanrio Kuromi 20th Anniversary Mystery Box Pin
Loungefly Sanrio Kuromi 20th Anniversary Mystery Box Pin : 4.99 $6.54
  
17.02
Ghibli Gang Tote Bag
Ghibli Gang Tote Bag
: 12.99 $17.02
As Seen On
98.24
Loungefly Pokemon Pikachu Tote Bag With Coin Bag
Loungefly Pokemon Pikachu Tote Bag With Coin Bag$98.24$58.94
40% Off
32.74
Sanrio Hello Kitty Retro Japanese White And Red Ringer T-Shirt
Sanrio Hello Kitty Retro Japanese White And Red Ringer T-Shirt
$32.74$16.36
50% Off
58.94
Loungefly Kuromi Oversize Canvas Tote Bag
Loungefly Kuromi Oversize Canvas Tote Bag$58.94$41.25
30% Off
98.24
Loungefly Pokemon Eeveelutions All Over Print Mini Backpack
Loungefly Pokemon Eeveelutions All Over Print Mini Backpack : 74.99 $98.24
  
32.74
Sanrio Hello Kitty Fine Day Blue T-Shirt
Sanrio Hello Kitty Fine Day Blue T-Shirt
$32.74$19.64
40% Off
11.78
Moomin Navy Socks from House Of Disaster
Moomin Navy Socks from House Of Disaster
: 8.99 $11.78
  
98.24
Loungefly Pokemon Floral Tote Bag With Coin Bag
Loungefly Pokemon Floral Tote Bag With Coin Bag : 74.99 $98.24
  
32.74
Hello Kitty Halloween Grim Reaper Black T-Shirt
Hello Kitty Halloween Grim Reaper Black T-Shirt
: 24.99 $32.74
Exclusive
98.24
Loungefly Sanrio My Melody And Kuromi Figural Crossbody Bag
Loungefly Sanrio My Melody And Kuromi Figural Crossbody Bag$98.24$68.76
30% Off
98.24
Loungefly Power Rangers Pink Ranger Mini Backpack
Loungefly Power Rangers Pink Ranger Mini Backpack : 74.99 $98.24
  
98.24
Loungefly Pokemon Floral Mini Backpack
Loungefly Pokemon Floral Mini Backpack : 74.99 $98.24
  
104.79
Loungefly Pokemon Ice Type Winter Mini Backpack
Loungefly Pokemon Ice Type Winter Mini Backpack : 79.99 $104.79