The official home of cool t-shirts, retro gifts & more....

Kawaii Clothing | Gifts | Homewares & Accessories

Express your love for all things Kawaii and Harajuku style with our range of Kawaii clothing, mugs, bags and homewares, all inspired by iconic characters from Japanese and Korean culture. From Hello Kitty to Pusheen, Studio Ghibli to Pokemon, these super cute finds are the perfect way to add a touch of Kawaii cool to your daily life. Taking the world by storm, Kawaii fashion stands for all things lovely, cute, loveable or adorable and is packed with Anime influence and style. Let your personality shine through with our huge collection of Kawaii designs and accessories with heaps of exclusives you won't find anywhere else.

kawaii
Showing items 1 - 40 of 142
72.04
Care Bears Cloud Scene Blue Smock Dress
Care Bears Cloud Scene Blue Smock Dress
: 54.99 $72.04
As Seen On
65.49
Sanrio Hello Kitty Rock Star Black Sweater
Sanrio Hello Kitty Rock Star Black Sweater
$65.49$41.91
36% Off
32.74
Sanrio Gudetama 3D Lamp
Sanrio Gudetama 3D Lamp$32.74$26.19
20% Off
104.79
Loungefly Pokemon Patches Mini Backpack
Loungefly Pokemon Patches Mini Backpack : 79.99 $104.79
Best Seller
7.85
Loungefly Sanrio Hello Kitty And Friends Colour Block Blind Box Pins
Loungefly Sanrio Hello Kitty And Friends Colour Block Blind Box Pins
$7.85$5.49
30% Off
7.85
Loungefly Sanrio Hello Kitty 50th Anniversary Gold Blind Box Pin
Loungefly Sanrio Hello Kitty 50th Anniversary Gold Blind Box Pin$7.85$5.49
30% Off
85.14
Care Bears Cloud Lilac Knitted Cardigan
Care Bears Cloud Lilac Knitted Cardigan
: 64.99 $85.14
As Seen On
32.74
Loungefly Pokemon Pikachu And Eevee Floral Wallet
Loungefly Pokemon Pikachu And Eevee Floral Wallet : 24.99 $32.74
  
32.74
Pokemon Characters White T-Shirt
Pokemon Characters White T-Shirt
: 24.99 $32.74
As Seen On
6.54
Sanrio Hello Kitty Pom Pom Pen
Sanrio Hello Kitty Pom Pom Pen$6.54$5.23
20% Off
104.79
Loungefly Sanrio Hello Kitty And Bear Mini Backpack
Loungefly Sanrio Hello Kitty And Bear Mini Backpack$104.79$62.87
40% Off
13.09
Pokemon Jigglypuff Comic Strip Mug
Pokemon Jigglypuff Comic Strip Mug$13.09$10.47
20% Off
32.74
Sanrio Kuromi Graffiti Lilac T-Shirt
Sanrio Kuromi Graffiti Lilac T-Shirt
$32.74$19.64
LIMITED TIME ONLY  -  40% Off
85.14
My Little Pony Retro Oversized Cardigan
My Little Pony Retro Oversized Cardigan
: 64.99 $85.14
As Seen On
98.24
Loungefly Pokemon & Friends Party Mini Backpack
Loungefly Pokemon & Friends Party Mini Backpack : 74.99 $98.24
  
104.79
Care Bears All Over Print Light Blue Denim Jeans
Care Bears All Over Print Light Blue Denim Jeans
$104.79$57.63
45% Off
32.74
Sanrio Hello Kitty And Friends Spooky White Ringer T-Shirt
Sanrio Hello Kitty And Friends Spooky White Ringer T-Shirt$32.74$24.09
26% Off
104.79
Loungefly Pokemon Camper Patches Mini Backpack
Loungefly Pokemon Camper Patches Mini Backpack : 79.99 $104.79
  
36.67
Sanrio Hello Kitty Outline Vintage Wash Charcoal T-Shirt
Sanrio Hello Kitty Outline Vintage Wash Charcoal T-Shirt
: 27.99 $36.67
As Seen On
104.79
Loungefly Pokemon Bulbasaur Mini Backpack
Loungefly Pokemon Bulbasaur Mini Backpack : 79.99 $104.79
  
78.59
Loungefly Kuromi Convertible Mini Backpack
Loungefly Kuromi Convertible Mini Backpack
: 59.99 $78.59
  
65.49
Loungefly Pokemon Eevee All Over Print Passport Crossbody Bag
Loungefly Pokemon Eevee All Over Print Passport Crossbody Bag : 49.99 $65.49
  
72.04
Sanrio Hello Kitty Classic All Over Print Black Smock Dress
Sanrio Hello Kitty Classic All Over Print Black Smock Dress : 54.99 $72.04
Exclusive
26.19
Care Bears Welcome To Care-a-Lot Door Mat
Care Bears Welcome To Care-a-Lot Door Mat
: 19.99 $26.19
Exclusive
85.14
Loungefly Pokemon Charmander Cosplay Mini Backpack
Loungefly Pokemon Charmander Cosplay Mini Backpack$85.14$68.11
20% Off
98.24
Loungefly Pokemon Pikachu And Eevee Floral Mini Backpack
Loungefly Pokemon Pikachu And Eevee Floral Mini Backpack : 74.99 $98.24
As Seen On
65.49
Loungefly Pokemon Sling Bag
Loungefly Pokemon Sling Bag$65.49$52.39
20% Off
26.19
Pokemon All Over Print Lounge Pants
Pokemon All Over Print Lounge Pants
: 19.99 $26.19
As Seen On
104.79
Loungefly Sanrio Hello Kitty And Friends Colour Block Mini Backpack
Loungefly Sanrio Hello Kitty And Friends Colour Block Mini Backpack$104.79$73.35
30% Off
32.74
Care Bears Sweet Treats Clouds Pink Rolled Sleeve Boyfriend T-Shirt
Care Bears Sweet Treats Clouds Pink Rolled Sleeve Boyfriend T-Shirt
: 24.99 $32.74
As Seen On
85.14
Sanrio Kuromi Purple Fairisle Oversized Cardigan
Sanrio Kuromi Purple Fairisle Oversized Cardigan
$85.14$51.08
40% Off
58.94
Sanrio Hello Kitty And Friends Spooky Vintage Wash Purple Sweater
Sanrio Hello Kitty And Friends Spooky Vintage Wash Purple Sweater
$58.94$47.15
20% Off
104.79
Loungefly Pokemon Eevee Faux Leather Cosplay Mini Backpack
Loungefly Pokemon Eevee Faux Leather Cosplay Mini Backpack : 79.99 $104.79
  
6.54
Sanrio My Melody Pom Pom Pen
Sanrio My Melody Pom Pom Pen$6.54$5.23
20% Off
104.79
Loungefly Pokemon Holiday Pikachu Mini Backpack
Loungefly Pokemon Holiday Pikachu Mini Backpack$104.79$52.39
50% Off
13.09
Sanrio Kuromi Mug & Sock Set
Sanrio Kuromi Mug & Sock Set$13.09$10.47
20% Off
6.54
Sanrio Kuromi Pom Pom Pen
Sanrio Kuromi Pom Pom Pen$6.54$4.57
30% Off
26.19
Loungefly Hello Kitty 50th Anniversary Classic Blind Box Mini Backpack Keychains
Loungefly Hello Kitty 50th Anniversary Classic Blind Box Mini Backpack Keychains
: 19.99 $26.19
  
14.40
Women's 2pk My Little Pony Socks
Women's 2pk My Little Pony Socks
: 10.99 $14.40
  
104.79
Loungefly Pokemon Embroidered Wagara Mini Backpack
Loungefly Pokemon Embroidered Wagara Mini Backpack : 79.99 $104.79