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    • Kawaii Clothing | Gifts | Homewares & Accessories

    Express your love for all things Kawaii and Harajuku style with our range of Kawaii clothing, mugs, bags and homewares, all inspired by iconic characters from Japanese and Korean culture. From Hello Kitty to Pusheen, Studio Ghibli to Pokemon, these super cute finds are the perfect way to add a touch of Kawaii cool to your daily life. Taking the world by storm, Kawaii fashion stands for all things lovely, cute, loveable or adorable and is packed with Anime influence and style. Let your personality shine through with our huge collection of Kawaii designs and accessories with heaps of exclusives you won't find anywhere else.

    kawaii
    Showing items 1 - 40 of 121
    26.19
    Pokemon All Over Print Lounge Pants
    Pokemon All Over Print Lounge Pants
    : 19.99 $26.19
    Best Seller
    32.74
    Pokemon First Gen Sprites White T-Shirt
    Pokemon First Gen Sprites White T-Shirt : 24.99 $32.74
    New In
    39.29
    Women's Pokemon Snorlax Pyjamas with Scrunchie
    Women's Pokemon Snorlax Pyjamas with Scrunchie
    : 29.99 $39.29
    Best Seller
    85.14
    Care Bears Cloud Lilac Knitted Cardigan
    Care Bears Cloud Lilac Knitted Cardigan
    $85.14$55.33
    LIMITED TIME ONLY  -  35% Off
    19.64
    Loungefly Pokemon Mystery Mini Backpack Keychain Charm
    Loungefly Pokemon Mystery Mini Backpack Keychain Charm : 14.99 $19.64
      
    85.14
    Loungefly Pokemon Eevee All Over Print Mini Backpack
    Loungefly Pokemon Eevee All Over Print Mini Backpack
    $85.14$59.59
    30% Off
    111.34
    Loungefly Pokemon Sequin Pikachu Cosplay Mini Backpack
    Loungefly Pokemon Sequin Pikachu Cosplay Mini Backpack$111.34$55.66
    50% Off
    6.54
    Loungefly Sanrio Kuromi 20th Anniversary Mystery Box Pin
    Loungefly Sanrio Kuromi 20th Anniversary Mystery Box Pin : 4.99 $6.54
      
    32.74
    Pokemon Characters White T-Shirt
    Pokemon Characters White T-Shirt
    : 24.99 $32.74
    As Seen On
    32.74
    Hello Kitty Halloween Grim Reaper Black T-Shirt
    Hello Kitty Halloween Grim Reaper Black T-Shirt
    : 24.99 $32.74
    Exclusive
    6.54
    Loungefly Sanrio My Melody And Kuromi Pink And Black Mystery Box Pin
    Loungefly Sanrio My Melody And Kuromi Pink And Black Mystery Box Pin
    : 4.99 $6.54
      
    30.12
    Sanrio Hello Kitty Toiletry Bag
    Sanrio Hello Kitty Toiletry Bag : 22.99 $30.12
      
    104.79
    Loungefly Sanrio My Melody And Kuromi Mini Backpack
    Loungefly Sanrio My Melody And Kuromi Mini Backpack$104.79$83.83
    20% Off
    65.49
    Loungefly Pokemon Eevee All Over Print Passport Crossbody Bag
    Loungefly Pokemon Eevee All Over Print Passport Crossbody Bag$65.49$52.39
    20% Off
    32.74
    Sanrio Kuromi Flames Black T-Shirt
    Sanrio Kuromi Flames Black T-Shirt : 24.99 $32.74
    Exclusive
    39.29
    Loungefly Sanrio x Strawberry Shortcake Oversize Canvas Tote Bag
    Loungefly Sanrio x Strawberry Shortcake Oversize Canvas Tote Bag : 29.99 $39.29
      
    11.78
    Moomin Moomintroll and Snorkmaiden Scene Socks
    Moomin Moomintroll and Snorkmaiden Scene Socks
    : 8.99 $11.78
      
    19.64
    Loungefly Hello Kitty 50th Anniversary Mystery Mini Backpack Keychain Charm
    Loungefly Hello Kitty 50th Anniversary Mystery Mini Backpack Keychain Charm
    : 14.99 $19.64
      
    65.49
    Loungefly Sanrio Kuromi 20th Anniversary Phone Crossbody Bag With Coin Bag
    Loungefly Sanrio Kuromi 20th Anniversary Phone Crossbody Bag With Coin Bag : 49.99 $65.49
      
    35.36
    Sanrio Hello Kitty Pixel Windows White Heavyweight T-Shirt With Back Print
    Sanrio Hello Kitty Pixel Windows White Heavyweight T-Shirt With Back Print$35.36$23.57
    33% Off
    72.04
    Sanrio Hello Kitty Classic All Over Print Black Smock Dress
    Sanrio Hello Kitty Classic All Over Print Black Smock Dress$72.04$51.86
    28% Off
    47.15
    Sanrio Hello Kitty Monopoly
    Sanrio Hello Kitty Monopoly$47.15$32.74
    31% Off
    26.19
    Sanrio Kuromi Set Of 3 Socks
    Sanrio Kuromi Set Of 3 Socks : 19.99 $26.19
      
    32.74
    Ghibli Gang Black T-Shirt
    Ghibli Gang Black T-Shirt
    : 24.99 $32.74
    As Seen On
    13.09
    Sanrio Hello Kitty And Friends Spooky Black Mug
    Sanrio Hello Kitty And Friends Spooky Black Mug
    : 9.99 $13.09
    Exclusive
    55.01
    Care Bears Embroidered Blue Sweater
    Care Bears Embroidered Blue Sweater
    $55.01$32.74
    40% Off
    104.79
    Loungefly Sanrio x Strawberry Shortcake Mini Backpack
    Loungefly Sanrio x Strawberry Shortcake Mini Backpack : 79.99 $104.79
      
    7.85
    Sanrio Hello Kitty Playing Cards In A Tin
    Sanrio Hello Kitty Playing Cards In A Tin : 5.99 $7.85
      
    104.79
    Loungefly Sanrio My Melody Winter Mini Backpack
    Loungefly Sanrio My Melody Winter Mini Backpack
    $104.79$52.39
    50% Off
    13.09
    Sanrio Hello Kitty Japanese Logo Red Handle Mug
    Sanrio Hello Kitty Japanese Logo Red Handle Mug$13.09$9.42
    28% Off
    52.39
    Loungefly Sanrio Kuromi 20th Anniversary Bi-Fold Wallet
    Loungefly Sanrio Kuromi 20th Anniversary Bi-Fold Wallet : 39.99 $52.39
      
    28.81
    Moomin Love Pink Teacup
    Moomin Love Pink Teacup : 21.99 $28.81
      
    11.78
    Sanrio Hello Kitty Top Trumps Specials
    Sanrio Hello Kitty Top Trumps Specials$11.78$8.50
    28% Off
    11.78
    Moomin Navy Socks
    Moomin Navy Socks
    : 8.99 $11.78
      
    30.12
    Sanrio Hello Kitty Slippers
    Sanrio Hello Kitty Slippers : 22.99 $30.12
    New In
    98.24
    Loungefly Pokemon Pikachu And Eevee Floral Mini Backpack
    Loungefly Pokemon Pikachu And Eevee Floral Mini Backpack : 74.99 $98.24
    As Seen On
    78.59
    Loungefly Sanrio Gudetama Convertible Mini Backpack
    Loungefly Sanrio Gudetama Convertible Mini Backpack : 59.99 $78.59
      
    104.79
    Loungefly Pokemon Bulbasaur Mini Backpack
    Loungefly Pokemon Bulbasaur Mini Backpack$104.79$83.83
    20% Off
    65.49
    Sanrio Kuromi Puff Print Pom Pom Collar Black Sweater
    Sanrio Kuromi Puff Print Pom Pom Collar Black Sweater$65.49$45.84
    30% Off
    85.14
    My Little Pony Retro Oversized Cardigan
    My Little Pony Retro Oversized Cardigan
    : 64.99 $85.14
    As Seen On