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    • Kawaii Clothing | Gifts | Homewares & Accessories

    Express your love for all things Kawaii and Harajuku style with our range of Kawaii clothing, mugs, bags and homewares, all inspired by iconic characters from Japanese and Korean culture. From Hello Kitty to Pusheen, Studio Ghibli to Pokemon, these super cute finds are the perfect way to add a touch of Kawaii cool to your daily life. Taking the world by storm, Kawaii fashion stands for all things lovely, cute, loveable or adorable and is packed with Anime influence and style. Let your personality shine through with our huge collection of Kawaii designs and accessories with heaps of exclusives you won't find anywhere else.

    kawaii
    Showing items 1 - 40 of 70
    39.29
    Women's Pokemon Snorlax Pyjamas with Scrunchie
    Women's Pokemon Snorlax Pyjamas with Scrunchie
    : 29.99 $39.29
    As Seen On
    111.34
    Loungefly KPop Demon Hunters Huntrix Mini Backpack
    Loungefly KPop Demon Hunters Huntrix Mini Backpack : 84.99 $111.34
    Best Seller
    19.64
    Loungefly KPop Demon Hunters Mystery Mini Backpack Keychain Charm
    Loungefly KPop Demon Hunters Mystery Mini Backpack Keychain Charm
    : 14.99 $19.64
      
    32.74
    Pokemon First Gen Sprites White T-Shirt
    Pokemon First Gen Sprites White T-Shirt
    : 24.99 $32.74
    Best Seller
    72.04
    Care Bears Cloud Scene Blue Smock Dress
    Care Bears Cloud Scene Blue Smock Dress
    $72.04$28.82
    60% Off
    17.02
    Care Bears Cheer Bear Sherpa Slippers
    Care Bears Cheer Bear Sherpa Slippers : 12.99 $17.02
      
    104.79
    Care Bears All Over Print Light Blue Denim Jeans
    Care Bears All Over Print Light Blue Denim Jeans
    $104.79$36.67
    65% Off
    13.09
    Sanrio Hello Kitty And Friends Spooky Black Mug
    Sanrio Hello Kitty And Friends Spooky Black Mug
    $13.09$10.47
    20% Off
    72.04
    Sanrio Hello Kitty Classic All Over Print Black Smock Dress
    Sanrio Hello Kitty Classic All Over Print Black Smock Dress$72.04$43.22
    40% Off
    26.19
    Pokemon All Over Print Lounge Pants
    Pokemon All Over Print Lounge Pants
    : 19.99 $26.19
    As Seen On
    65.49
    Sanrio Kuromi Puff Print Pom Pom Collar Black Sweater
    Sanrio Kuromi Puff Print Pom Pom Collar Black Sweater$65.49$26.20
    60% Off
    98.24
    Loungefly Power Rangers Pink Ranger Mini Backpack
    Loungefly Power Rangers Pink Ranger Mini Backpack : 74.99 $98.24
      
    104.79
    Loungefly Sanrio x Strawberry Shortcake Mini Backpack
    Loungefly Sanrio x Strawberry Shortcake Mini Backpack$104.79$73.35
    30% Off
    32.74
    Sanrio Hello Kitty Fine Day Blue T-Shirt
    Sanrio Hello Kitty Fine Day Blue T-Shirt
    $32.74$19.64
    40% Off
    85.14
    My Little Pony Retro Oversized Cardigan
    My Little Pony Retro Oversized Cardigan
    $85.14$68.11
    20% Off
    104.79
    Loungefly Pokemon Eevee Mini Backpack
    Loungefly Pokemon Eevee Mini Backpack$104.79$73.35
    30% Off
    85.14
    Loungefly Pokemon Magikarp Scene Mini Backpack
    Loungefly Pokemon Magikarp Scene Mini Backpack$85.14$68.11
    20% Off
    31.43
    Care Bears Welcome To Care-a-Lot Door Mat
    Care Bears Welcome To Care-a-Lot Door Mat
    : 23.99 $31.43
    Exclusive
    98.24
    Loungefly Pokemon Floral Mini Backpack
    Loungefly Pokemon Floral Mini Backpack : 74.99 $98.24
      
    98.24
    Loungefly Pokemon Faux Denim Mini Backpack
    Loungefly Pokemon Faux Denim Mini Backpack$98.24$68.76
    30% Off
    6.54
    Loungefly Sanrio Kuromi 20th Anniversary Mystery Box Pin
    Loungefly Sanrio Kuromi 20th Anniversary Mystery Box Pin : 4.99 $6.54
      
    104.79
    Loungefly Sanrio x Strawberry Shortcake Figural Crossbody Bag
    Loungefly Sanrio x Strawberry Shortcake Figural Crossbody Bag$104.79$73.35
    30% Off
    39.29
    Loungefly Sanrio Hello Kitty 50th Anniversary Ear Headband
    Loungefly Sanrio Hello Kitty 50th Anniversary Ear Headband$39.29$11.78
    70% Off
    98.24
    Loungefly Pokemon Floral Tote Bag With Coin Bag
    Loungefly Pokemon Floral Tote Bag With Coin Bag : 74.99 $98.24
      
    35.36
    Sanrio Hello Kitty Pixel Windows Mint Green T-Shirt with Back Print
    Sanrio Hello Kitty Pixel Windows Mint Green T-Shirt with Back Print$35.36$21.21
    40% Off
    17.02
    Ghibli Gang Tote Bag
    Ghibli Gang Tote Bag
    : 12.99 $17.02
    As Seen On
    91.69
    Loungefly Pokemon Floral Pikachu Crossbody Bag
    Loungefly Pokemon Floral Pikachu Crossbody Bag : 69.99 $91.69
      
    58.94
    Loungefly Kuromi Oversize Canvas Tote Bag
    Loungefly Kuromi Oversize Canvas Tote Bag$58.94$47.15
    20% Off
    32.74
    Sanrio Kuromi Flames Black T-Shirt
    Sanrio Kuromi Flames Black T-Shirt : 24.99 $32.74
    Exclusive
    11.78
    Moomin Moomintroll and Snorkmaiden Scene Socks from House Of Disaster
    Moomin Moomintroll and Snorkmaiden Scene Socks from House Of Disaster
    : 8.99 $11.78
      
    17.02
    Moomins And Friends Tote Bag
    Moomins And Friends Tote Bag
    : 12.99 $17.02
    Exclusive
    104.79
    Loungefly Sanrio Kuromi 20th Anniversary Cameo Mini Backpack
    Loungefly Sanrio Kuromi 20th Anniversary Cameo Mini Backpack$104.79$83.83
    20% Off
    32.74
    Women's Sanrio Hello Kitty Fine Day Fitted Charcoal T-Shirt
    Women's Sanrio Hello Kitty Fine Day Fitted Charcoal T-Shirt
    $32.74$19.64
    40% Off
    32.74
    Hello Kitty Halloween Grim Reaper Black T-Shirt
    Hello Kitty Halloween Grim Reaper Black T-Shirt
    : 24.99 $32.74
    Exclusive
    32.74
    Pokemon Characters White T-Shirt
    Pokemon Characters White T-Shirt
    : 24.99 $32.74
    As Seen On
    28.81
    Moomin Love Pink Teacup from House Of Disaster
    Moomin Love Pink Teacup from House Of Disaster : 21.99 $28.81
      
    98.24
    Loungefly Pokemon Pikachu Tote Bag With Coin Bag
    Loungefly Pokemon Pikachu Tote Bag With Coin Bag$98.24$68.76
    30% Off
    98.24
    Loungefly Pokemon Eeveelutions All Over Print Mini Backpack
    Loungefly Pokemon Eeveelutions All Over Print Mini Backpack : 74.99 $98.24
      
    104.79
    Loungefly Pokemon Ice Type Winter Mini Backpack
    Loungefly Pokemon Ice Type Winter Mini Backpack : 79.99 $104.79
      
    98.24
    Loungefly Pokemon Piplup And Eevee Friends Mini Backpack
    Loungefly Pokemon Piplup And Eevee Friends Mini Backpack : 74.99 $98.24