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That's right folks today is the big day!

Yep World Book Day is once again here for the 17th year and is looking bigger and better than ever with some amazing initiatives and ideas to get as many people reading and loving book including some total classics.

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So what's World Book Day you ask?

World Book Day is a celebration! It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading. In fact, it’s the biggest celebration of its kind, designated by UNESCO as a worldwide effort, and marked in over 100 countries all over the world. Wowzers!

The main aim of World Book Day in the UK and Ireland is to encourage kids all over to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own by sending schools packs of Book Tokens.

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Now it might not be such a massive surprise to those of you who know us....but we're kinda huuuuge Superhero fans!

Starting back in the day growing up (ahem, not too long ago thank you) when getting our hands on the latest comic book meant not only entertainment for the next few days, which actually turned into years, but the chance to get lost in another universe where hidden heroes walked among us and did things we could only dream about like flying, super speedy running and of course amazing strength.

From these early days of attaching tea towels to our shoulders and running around as fast as possible so it blew in the wind, we were hooked and thankfully we're not the only ones! Yep artist Melissa Smith has created some simply amazing artwork containing some of the biggest and best Superheroes ever.

So simple but yet so much detail! Love it! Take a peep all you hidden heroes.....

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Never afraid to reach out far and wide in search of our latest and perhaps greatest t-shirts, we've got our hands on some amazing new designs from US brand Jack of All Trades just for you lovely peeps!

At the helm, a Jack of All Trades who's into developing art with a team that gets it and understands what it takes to make great art. Art that we feel, believe and hope everyone can appreciate. The quality of their T-shirts' designs and fabrics must be to everyone's liking; they accept nothing less than a great T-Shirt and we can only agree with that!

First up are these childhood dreams of Winnie The Pooh T-Shirts which not only feature two of the most amazing characters from our early year, but look like true pieces of art with their chalk style design and print.  These cool T-Shirts are a real whimsical way to show your love for all things Pooh.

Getting the Jack of all Trades treatment next up is possible some of the most famous and recognisable characters of all time! Yep these stunning new Mickey and Minnie Mouse T-Shirts are cleverly made up of words that help to best describe them and their characters. The more details you notice the more you'll love these!

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Fresh from the depths of Chunk’s creative layer, we’ve just got our hands on even more creative, funny, stylish and of course retro inspired designs from one of our favourite brands.

This time packing a style punch, these latest designs come with lashings of their classic Chunk humour as they take on the likes of Star Wars, Spongebob, Hip-Hop legends, Christ The Redeemer (as you do) and more.

Check out our latest Chunk T-Shirt designs and pick up your perfect print today…

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Is it that time already?! You'd 'batter' believe it Pancake fans!

Yep it's the special time of year where even the most culinary challenged of us can become the master of the kitchen and create some amazing (hopefully) pancakes using whatever your heart's desire.

To give you guys some extra help, well for those who might need it (us included!), we thought we would put together a little How To type guide letting you know exactly what you'll need for the big day and also some toppings inspiration from our very own in-house Pancake masters!

A simple recipe....

Okay, before we kick things off this is what you'll need to have a flippin' good time:

- 110g plain flour, sifted - pinch of salt - 2 eggs - 200ml milk mixed with 75ml water - 50g butter

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Remember growing up thinking....when I'm older I'm going to create the most amazing, bestist, most awesome house full of all my favourite things! Put up that wall paper your parents wouldn't let you have, hell even put a fireman's pole into the kitchen or have a slide for stairs! Why not right?

For most of us this will sadly remain a dream for the most part, but there are some unsung heroes amongst us who keep that dream alive...not only that, they take the jump and make it reality!

Yep one superfan has been busy creating her very own Rainbow Brite themed house that is every 80s kids dream!

Receiving her first Rainbow Brite doll for her fifth birthday, Katy Haile, from Apex in North Carolina, was hooked and has kept her passion alive in true style!

Katie has worked tirelessly and has transformed her home into The Rainbow Land Museum which boasts some amazing and oh-so colourful decoration as well as a whole host of amazing retro toys and memorabilia. Take a peep....

Up a rainbow painted staircase and set against walls decorated to resemble clear blue skies, you’ll find glass cabinets and shelves containing rare and long since discontinued toys, collectables and paraphernalia.

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