The official home of cool t-shirts, retro gifts & more....

Kawaii Clothing | Gifts | Homewares & Accessories

Express your love for all things Kawaii and Harajuku style with our range of Kawaii clothing, mugs, bags and homewares, all inspired by iconic characters from Japanese and Korean culture. From Hello Kitty to Pusheen, Studio Ghibli to Pokemon, these super cute finds are the perfect way to add a touch of Kawaii cool to your daily life. Taking the world by storm, Kawaii fashion stands for all things lovely, cute, loveable or adorable and is packed with Anime influence and style. Let your personality shine through with our huge collection of Kawaii designs and accessories with heaps of exclusives you won't find anywhere else.

kawaii
Showing items 1 - 40 of 140
54.99
Care Bears Cloud Scene Blue Smock Dress
Care Bears Cloud Scene Blue Smock Dress
£54.99£32.99
LIMITED TIME ONLY  -  40% Off
5.99
Loungefly Sanrio Hello Kitty And Friends Colour Block Blind Box Pins
Loungefly Sanrio Hello Kitty And Friends Colour Block Blind Box Pins
£5.99£4.79
20% Off
27.99
Sanrio Kuromi Contrast Sleeve Scroll T-Shirt
Sanrio Kuromi Contrast Sleeve Scroll T-Shirt
£27.99£15.99
43% Off
79.99
Loungefly Pokemon Cafe Triple Pocket Backpack
Loungefly Pokemon Cafe Triple Pocket Backpack
: 79.99 £79.99
Best Seller
64.99
My Little Pony Retro Oversized Cardigan
My Little Pony Retro Oversized Cardigan
: 64.99 £64.99
Best Seller
79.99
Loungefly Sanrio Cinnamoroll Cosplay Mini Backpack
Loungefly Sanrio Cinnamoroll Cosplay Mini Backpack£79.99£55.99
30% Off
24.99
Pokemon Characters White T-Shirt
Pokemon Characters White T-Shirt
: 24.99 £24.99
As Seen On
64.99
Care Bears Cloud Lilac Knitted Cardigan
Care Bears Cloud Lilac Knitted Cardigan
: 64.99 £64.99
Best Seller
39.99
Loungefly Pokemon Mew & Kanto Starters Flap Wallet
Loungefly Pokemon Mew & Kanto Starters Flap Wallet : 39.99 £39.99
  
74.99
Loungefly Pokemon Mini Backpack
Loungefly Pokemon Mini Backpack
£74.99£52.49
30% Off
5.99
Loungefly Hello Kitty 50th Anniversary Clear And Cute Cosplay Blind Box Pins
Loungefly Hello Kitty 50th Anniversary Clear And Cute Cosplay Blind Box Pins£5.99£4.79
20% Off
49.99
Sanrio Hello Kitty Rock Star Black Sweater
Sanrio Hello Kitty Rock Star Black Sweater
£49.99£31.99
36% Off
24.99
Ghibli Gang Black T-Shirt
Ghibli Gang Black T-Shirt
: 24.99 £24.99
As Seen On
27.99
Sanrio Friends Rainbow Clouds Vintage Wash Charcoal T-Shirt
Sanrio Friends Rainbow Clouds Vintage Wash Charcoal T-Shirt : 27.99 £27.99
Exclusive
9.99
Sanrio Kuromi Mug & Sock Set
Sanrio Kuromi Mug & Sock Set£9.99£7.99
20% Off
69.99
Loungefly Pokemon Crossbody Bag
Loungefly Pokemon Crossbody Bag
£69.99£41.99
40% Off
39.99
Loungefly Sanrio Hello Kitty Cosplay Wallet
Loungefly Sanrio Hello Kitty Cosplay Wallet
£39.99£23.99
LIMITED TIME ONLY  -  40% Off
24.99
Sanrio Hello Kitty And Friends Spooky White Ringer T-Shirt
Sanrio Hello Kitty And Friends Spooky White Ringer T-Shirt£24.99£18.39
26% Off
41.99
Care Bears Embroidered Blue Sweater
Care Bears Embroidered Blue Sweater
£41.99£26.99
LIMITED TIME ONLY  -  36% Off
79.99
Loungefly Pokemon Embroidered Wagara Mini Backpack
Loungefly Pokemon Embroidered Wagara Mini Backpack : 79.99 £79.99
  
54.99
Sanrio Hello Kitty Classic All Over Print Black Smock Dress
Sanrio Hello Kitty Classic All Over Print Black Smock Dress : 54.99 £54.99
Exclusive
27.99
Sanrio Hello Kitty Outline Vintage Wash Charcoal T-Shirt
Sanrio Hello Kitty Outline Vintage Wash Charcoal T-Shirt
£27.99£16.79
LIMITED TIME ONLY  -  40% Off
11.99
Sanrio Hello Kitty Travel Mug
Sanrio Hello Kitty Travel Mug : 11.99 £11.99
  
27.99
Care Bears Cloud Rainbow Vintage Wash Pink T-Shirt
Care Bears Cloud Rainbow Vintage Wash Pink T-Shirt
: 27.99 £27.99
As Seen On
79.99
Loungefly Pokemon Pikachu and Eevee Mini Backpack
Loungefly Pokemon Pikachu and Eevee Mini Backpack
: 79.99 £79.99
  
26.99
Sanrio Hello Kitty Pixel Windows White Heavyweight T-Shirt With Back Print
Sanrio Hello Kitty Pixel Windows White Heavyweight T-Shirt With Back Print : 26.99 £26.99
As Seen On
24.99
Sanrio Gudetama 3D Lamp
Sanrio Gudetama 3D Lamp£24.99£19.99
20% Off
9.99
Pokemon Jigglypuff Comic Strip Mug
Pokemon Jigglypuff Comic Strip Mug£9.99£7.99
20% Off
79.99
Care Bears All Over Print Light Blue Denim Jeans
Care Bears All Over Print Light Blue Denim Jeans
£79.99£43.99
45% Off
79.99
Loungefly Sanrio Hello Kitty Breakfast Toaster Crossbody Bag
Loungefly Sanrio Hello Kitty Breakfast Toaster Crossbody Bag£79.99£63.99
20% Off
24.99
Loungefly Pokemon Pikachu And Eevee Floral Wallet
Loungefly Pokemon Pikachu And Eevee Floral Wallet : 24.99 £24.99
New In
69.99
Loungefly Sanrio Hello Kitty Cosplay Crossbody Bag
Loungefly Sanrio Hello Kitty Cosplay Crossbody Bag£69.99£41.99
LIMITED TIME ONLY  -  40% Off
19.99
Pokemon All Over Print Lounge Pants
Pokemon All Over Print Lounge Pants
: 19.99 £19.99
As Seen On
19.99
Loungefly Hello Kitty 50th Anniversary Classic Blind Box Mini Backpack Keychains
Loungefly Hello Kitty 50th Anniversary Classic Blind Box Mini Backpack Keychains
: 19.99 £19.99
  
44.99
Sanrio Hello Kitty And Friends Spooky Vintage Wash Purple Sweater
Sanrio Hello Kitty And Friends Spooky Vintage Wash Purple Sweater£44.99£35.99
20% Off
79.99
Loungefly Sanrio Winter Wonderland Mini Backpack
Loungefly Sanrio Winter Wonderland Mini Backpack£79.99£39.99
50% Off
64.99
Loungefly Pokemon Eevee All Over Print Mini Backpack
Loungefly Pokemon Eevee All Over Print Mini Backpack : 64.99 £64.99
As Seen On
9.99
Sanrio Hello Kitty Japanese Logo Red Handle Mug
Sanrio Hello Kitty Japanese Logo Red Handle Mug£9.99£7.99
20% Off
69.99
Loungefly Sanrio Friends Satin Bomber Jacket
Loungefly Sanrio Friends Satin Bomber Jacket
: 69.99 £69.99
  
74.99
Loungefly Pokemon Multi Character All Over Print Mini Backpack
Loungefly Pokemon Multi Character All Over Print Mini Backpack : 74.99 £74.99