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Kawaii Clothing | Gifts | Homewares & Accessories

Express your love for all things Kawaii and Harajuku style with our range of Kawaii clothing, mugs, bags and homewares, all inspired by iconic characters from Japanese and Korean culture. From Hello Kitty to Pusheen, Studio Ghibli to Pokemon, these super cute finds are the perfect way to add a touch of Kawaii cool to your daily life. Taking the world by storm, Kawaii fashion stands for all things lovely, cute, loveable or adorable and is packed with Anime influence and style. Let your personality shine through with our huge collection of Kawaii designs and accessories with heaps of exclusives you won't find anywhere else.

kawaii
Showing items 1 - 40 of 136
10.99
Women's 2pk My Little Pony Socks
Women's 2pk My Little Pony Socks
£10.99£5.50
LIMITED TIME ONLY  -  50% Off
19.99
Pokemon All Over Print Lounge Pants
Pokemon All Over Print Lounge Pants
: 19.99 £19.99
As Seen On
29.99
Women's Pokemon Snorlax Pyjamas with Scrunchie
Women's Pokemon Snorlax Pyjamas with Scrunchie
: 29.99 £29.99
As Seen On
64.99
Loungefly Pokemon Charmander Cosplay Mini Backpack
Loungefly Pokemon Charmander Cosplay Mini Backpack£64.99£45.49
30% Off
9.99
Sanrio Hello Kitty And Friends Spooky Black Mug
Sanrio Hello Kitty And Friends Spooky Black Mug
: 9.99 £9.99
Exclusive
74.99
Loungefly Sanrio Cinnamoroll Sherpa Tote Bag With Coin Bag
Loungefly Sanrio Cinnamoroll Sherpa Tote Bag With Coin Bag£74.99£37.49
50% Off
69.99
Loungefly Pokemon Mew & Kanto Starters Crossbody Bag
Loungefly Pokemon Mew & Kanto Starters Crossbody Bag
: 69.99 £69.99
  
84.99
Loungefly Pokemon Pikachu Full Size Backpack
Loungefly Pokemon Pikachu Full Size Backpack
£84.99£42.49
50% Off
74.99
Loungefly Pokemon Eeveelutions All Over Print Mini Backpack
Loungefly Pokemon Eeveelutions All Over Print Mini Backpack : 74.99 £74.99
  
24.99
Sanrio Gudetama 3D Lamp
Sanrio Gudetama 3D Lamp£24.99£19.99
20% Off
44.99
Sanrio Hello Kitty And Friends Spooky Vintage Wash Purple Sweater
Sanrio Hello Kitty And Friends Spooky Vintage Wash Purple Sweater
£44.99£35.99
20% Off
19.99
Loungefly Pokemon Mystery Mini Backpack Bag Charm
Loungefly Pokemon Mystery Mini Backpack Bag Charm : 19.99 £19.99
  
64.99
My Little Pony Retro Oversized Cardigan
My Little Pony Retro Oversized Cardigan
: 64.99 £64.99
As Seen On
74.99
Loungefly Pokemon Multi Character All Over Print Mini Backpack
Loungefly Pokemon Multi Character All Over Print Mini Backpack£74.99£52.49
LIMITED TIME ONLY  -  30% Off
24.99
Sanrio Kuromi Flames Black T-Shirt
Sanrio Kuromi Flames Black T-Shirt : 24.99 £24.99
Exclusive
39.99
Loungefly Pokemon Camper Patches Wallet
Loungefly Pokemon Camper Patches Wallet : 39.99 £39.99
  
5.99
Loungefly Sanrio My Melody And Kuromi Pink And Black Blind Box Pins
Loungefly Sanrio My Melody And Kuromi Pink And Black Blind Box Pins : 5.99 £5.99
  
34.99
Loungefly Pokemon Charmander Cosplay Wallet
Loungefly Pokemon Charmander Cosplay Wallet£34.99£20.99
40% Off
27.99
Sanrio Kuromi Contrast Sleeve Scroll T-Shirt
Sanrio Kuromi Contrast Sleeve Scroll T-Shirt
£27.99£15.99
43% Off
24.99
Sanrio Hello Kitty And Friends Spooky White Ringer T-Shirt
Sanrio Hello Kitty And Friends Spooky White Ringer T-Shirt£24.99£18.39
26% Off
24.99
Loungefly Pokemon Pikachu And Eevee Floral Wallet
Loungefly Pokemon Pikachu And Eevee Floral Wallet
: 24.99 £24.99
  
9.99
Pokemon Jigglypuff Comic Strip Mug
Pokemon Jigglypuff Comic Strip Mug£9.99£7.99
20% Off
24.99
Pokemon Characters White T-Shirt
Pokemon Characters White T-Shirt
: 24.99 £24.99
As Seen On
79.99
Loungefly Pokemon Patches Mini Backpack
Loungefly Pokemon Patches Mini Backpack : 79.99 £79.99
  
64.99
Care Bears Cloud Lilac Knitted Cardigan
Care Bears Cloud Lilac Knitted Cardigan
: 64.99 £64.99
As Seen On
9.99
Sanrio Keroppi Embossed Mug
Sanrio Keroppi Embossed Mug : 9.99 £9.99
  
19.99
Sanrio Hello Kitty Wall Mountable LED Neon Mirror
Sanrio Hello Kitty Wall Mountable LED Neon Mirror : 19.99 £19.99
  
64.99
Sanrio Kuromi Purple Fairisle Oversized Cardigan
Sanrio Kuromi Purple Fairisle Oversized Cardigan
£64.99£38.99
40% Off
79.99
Loungefly Sanrio Kuromi Pumpkin Mini Backpack
Loungefly Sanrio Kuromi Pumpkin Mini Backpack : 79.99 £79.99
New In
74.99
Loungefly Pokemon Pikachu And Eevee Floral Mini Backpack
Loungefly Pokemon Pikachu And Eevee Floral Mini Backpack : 74.99 £74.99
As Seen On
24.99
Sanrio Hello Kitty Fine Day Blue T-Shirt
Sanrio Hello Kitty Fine Day Blue T-Shirt
: 24.99 £24.99
Exclusive
79.99
Care Bears All Over Print Light Blue Denim Jeans
Care Bears All Over Print Light Blue Denim Jeans
£79.99£43.99
45% Off
34.99
Pokemon Pokeball Cookie Jar
Pokemon Pokeball Cookie Jar
£34.99£27.99
20% Off
54.99
Care Bears Cloud Scene Blue Smock Dress
Care Bears Cloud Scene Blue Smock Dress
: 54.99 £54.99
As Seen On
19.99
Care Bears Welcome To Care-a-Lot Door Mat
Care Bears Welcome To Care-a-Lot Door Mat
: 19.99 £19.99
Exclusive
79.99
Loungefly Sanrio Hello Kitty 50th Anniversary Metallic Gold Mini Backpack
Loungefly Sanrio Hello Kitty 50th Anniversary Metallic Gold Mini Backpack£79.99£39.99
50% Off
54.99
Sanrio Hello Kitty Classic All Over Print Black Smock Dress
Sanrio Hello Kitty Classic All Over Print Black Smock Dress : 54.99 £54.99
Exclusive
49.99
Sanrio Hello Kitty Rock Star Black Sweater
Sanrio Hello Kitty Rock Star Black Sweater
£49.99£31.99
36% Off
39.99
Pokemon Characters All Over Print Backpack
Pokemon Characters All Over Print Backpack
: 39.99 £39.99
  
39.99
Loungefly Sanrio My Melody And Kuromi Zip Around Wallet
Loungefly Sanrio My Melody And Kuromi Zip Around Wallet : 39.99 £39.99