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May 17th 2024 by Iain

Loungefly's Rainbow Brite 40th Anniversary Collection Now At TruffleShuffle!

Calling all you Color Kids: Get Ready to Shine with Loungefly's Rainbow Brite collection!

Bursting out of Rainbow Land in every colour imaginable, we're as excited as our childhood selves watching this telly classic on our old boxy TV sets to bring you the adorable new Rainbow Brite Loungefly collection!

Brimming with rainbows and nostalgia, this bright, fun and totally retro collection of Rainbow Brite backpacks, bags and accessories from LA brand Loungefly is bringing us all the childhood feels with amazing prints, style and details, all waiting to be discovered.

Celebrating 40 years of spreading colour and fighting evil, pay homage to these cherished characters and spread a little colour of your own with this all-new collection that's just arrived at TruffleShuffle.

Check out the collection below!

Loungefly Hallmark Rainbow Brite Castle Group Mini Backpack

Who's ready to be whisked away to Rainbow Land with this incredible Rainbow Brite Mini Backpack?! Adorned with all your favourite characters from this truly beloved 80s cartoon, this vibrant Rainbow Brite castle group backpack is bringing all the magic with multicoloured adjustable shoulder straps, sparkly glitter trim, and enchanting applique and embossed details.

Loungefly Hallmark Rainbow Brite Cosplay Mini Backpack

Talk about pure 80s joy! Lovingly created from faux leather and featuring iridescent, glittery, and embroidered detailing you'll love to discover with each wear, this Rainbow Brite Cosplay backpack is a true dream find for any Rainbow Brite fan with adventure in mind. With padded side pockets and a stunning printed illustration of Rainbow Brite and her faithful Sprite, Twink, on the back, this backpack is as functional as it is fabulous.

Loungefly Hallmark Rainbow Brite Rainbow Sprites Crossbody Bag

Wherever the Colour Kids go, their adorable Sprite helpers are always close by and now you can carry a bit of that Rainbow Land magic with you, with this adorable Rainbow Brite Sprites Crossbody Bag from Loungefly!

This bold and vibrant bag features all your favourite Sprites-Romeo, O.J, Spark, Lucky, Champ, Hammy, and I.Q. Crafted from faux leather with delightful applique, embossed, and glitter detailing, plus a cute enamel bag charm, this crossbody bag is a true showstopper.

Loungefly Hallmark Rainbow Brite Castle Group Zip Around Wallet

Add a little extra sparkle to your spending and be transported straight to Rainbow Land (and who wouldn't want that?) with this Loungefly Rainbow Brite castle zip around wallet.

Loungefly Hallmark Rainbow Brite Cloud Card Holder

Starring RB herself alongside Twink the Sprite and the colour kids, just like they bring colour to Rainbowland, this gorgeous Rainbow Brite cloud card holder will bring colour to your everyday adventures.

Loungefly Hallmark Rainbow Brite Castle Mini Backpack Pencil Case

Who better to keep your colouring pencils and pens (or even just your boring office, school or college ones) safe and sound than the queen of colour herself? Sparkle up your stationery with this fun and totally retro Rainbow Brite Castle pencil case. And yes... it's styled just like a Loungefly backpack too!

Discover all these fun, bright and oh-so colourful finds with our complete collection of official Rainbow Brite merchandise right now at!